Monday, January 10, 2011

Monday Night #Marketing News from Mediapost

Yes, I know there is a # sign in the title of the update. You can ignore it if you wish, but it is part of an experiment I am doing with Twitter.

People on Twitter use # as Hashtags to label something they have said so others can find it.

For the rest of you, just click and read as normal:

by Karl Greenberg
Mini is launching a campaign that starts with 3D in-cinema ads and ends with a social media push. And it all has to do with a form of automotive transport that might be the very antithesis of Mini -- monster trucks. ...Read the whole story >>
by Karl Greenberg
"We need to be flexible and nimble when stories pop up. Kraft is doing that now. That's light speed. Every marketer has to be aware of what's going on around them and build plans adaptable on a moment's notice." ...Read the whole story >>
by Tanya Irwin
Abbott is joining with Partners In Health to fund a program to combat severe childhood malnutrition in Haiti. The partnership, which also includes the Abbott Fund (the company's philanthropic foundation), will support the building of a new production facility for locally sourced nutrition products. ...Read the whole story >>
by Karlene Lukovitz
In a clever departure from a more traditional coin toss, the captains of the University of Nevada and Boston College football teams tossed a Double Stuf Oreo Heads or Tails cookie at the start of the inaugural Kraft Fight Hunger Bowl on Sunday, which took place at the AT&T Park in San Francisco. ...Read the whole story >>
by Sarah Mahoney
Best Buy says comparable-store sales fell 5% in December, with declines in entertainment software and TVs offsetting growth in mobile phones and appliances. And while the Minneapolis-based chain says the results were within the range of its expectations, the disappointing results are more evidence that tech sales weren't the Christmas present many retailers were hoping for. ...Read the whole story >>
by Aaron Baar
If one needed any proof the economy is starting to show signs of life again, the just-wrapped Consumer Electronics Show held it. More populated and more crowded than the previous year's show (although official attendance figures had not been released at press time), it seems CE companies, buyers and dealers all expect consumers to begin spending again. ...Read the whole story >>

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