Wednesday, September 02, 2009

Wednesday Night Marketing News

Mmmmmm Good...

by Karlene Lukovitz
The TV commercials for the new campaign by Chunky agency Y&R, launching this weekend, convey those benefits by featuring the "average hard-working guy" who "wants to eat better, but not have to think too hard about it," in the words of Chunky soups and chili senior brand manager Doug Brand. ... Read the whole story > >
by Karl Greenberg
The party may be over, but the government's "Cash for Clunkers" program delivered, especially for imports, with Hyundai, Honda and Toyota cars reporting their best August sales to date and Ford posting sales that were 21% better than August last year for its Ford, Lincoln and Mercury brands. ... Read the whole story > >
Financial Services
by Tanya Irwin
The group is warning students to beware of the slick marketing campaign and think twice before signing up for a credit card that could result in large and high-interest debt by graduation day. The credit card companies have just five months left to sign up young borrowers before new federal regulations restricting aggressive marketing go into effect. ... Read the whole story > >
by Karl Greenberg
Advertising launches this week on bus shelters, street pole banners, phone kiosks, newsstands and at New York City information centers. There is also a PSA produced by Laird + Partners that will run on 6,500 city taxi cab monitors as well as on TV, online at sites like, and via social media hubs like YouTube, Facebook, and Twitter. ... Read the whole story > >
Book Review
by Sarah Mahoney
In her latest review of books for marketers, Sarah Mahoney discusses tapping into women's amazing upward spiral, the shifting rules for CMOs and how to become an online trust agent. Read all about it! ... Read the whole story > >

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