Tuesday, September 01, 2009

Tuesday Night Marketing News

From Mediapost:

Financial Services
by Tanya Irwin
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki on-site at the U.S. Open "SmashZone." A digital video is captured and then sent to the participant via text, MMS or email, which can also be shared with family and friends and posted to their social networks. ... Read the whole story > >
by Sarah Mahoney
Both initiatives come at a time when flu awareness is high, even though these seasonal flu shots will not protect against the H1N1 flu virus -- that vaccine is expected to be available around mid-October. "While there's certainly widespread and growing concern around H1N1, what consumers can do, right now is get the seasonal flu vaccine," Walgreens says. ... Read the whole story > >
by Karl Greenberg
"Why Do You Love Football?" will rate photos from amateur shutterbugs. The winner gets a trip to attend Super Bowl XLIV in South Florida and the 2010 Pro Football Hall of Fame Enshrinement Celebration, and the winning photo will be displayed in the Pro Football Hall of Fame for one year. ... Read the whole story > >
by Karl Greenberg
"We need to educate consumers that there really is a difference in the fuel they use," says Karen Wildman, Shell North American brand and communications manager. "They are looking at lowering their cost, but should also look at the fact that the car is their biggest investment or second-biggest and they want to protect it. We have to provide education so that consumers can make the choice that's right for them." ... Read the whole story > >
by Karlene Lukovitz
The Unlock Xbox contest offers video game enthusiasts the opportunity to design a new Xbox 360 Live Arcade game that "embodies the big, bold, intense spirit of Doritos." The original round of the contest in 2007 led to the development of a consumer-created game, "Doritos Dash of Destruction," that became the fastest Xbox Live Arcade game to reach a million downloads. ... Read the whole story > >

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