Thursday, September 03, 2009

Social Media Usage in Indiana


Why Indiana?

That's where I am. Fort Wayne, Indiana to be more specific, the 2nd largest city in the state.

This is from Linking Indiana:

The results of this year's Indiana Business Social Media Survey are in. In short social media has arrived with 94% using social media weekly and 72.6% reporting daily use of social networks like Facebook, LinkedIn and Twitter. This is a giant change in how Hoosiers use the internet over 2008, when less than half of Hoosiers accessed social networks weekly.

The survey also uncovered that:

  • Hoosier business people prefer Facebook and LinkedIn.
  • Facebook is used primarily for keeping up with friends and family.
  • Most businesses are not effectively using social media and do not have a blog.

The full results of the survey are available here (You must be logged in to access. If you are not a member, you can join here).

I will be doing my part to increase the third point when I do a Social Media & Marketing Seminar next month. A limited number of free guest passes will be available. Contact me for more details

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