Friday, September 04, 2009

Friday Night Marketing News

From Mediapost:

by Sarah Mahoney
While industry results, on the whole, are down, the decline wasn't all that steep. Retail Forward says sales at its index of stores declined 2.5% in August, a decidedly better performance than July's 4.6% tumble. (In August 2008, the index gained 0.5%.) ... Read the whole story > >
by Tanya Irwin
"The online commercial challenge for leading consumer brands has less to do with the 'long tail' than with the collapse of physical structures that literally help distance leading brands from smaller brands offline," Nielsen's David Wiesenfeld says. "It is not the number of brands available online that matters, but that there is less separation between them." ... Read the whole story > >
by Karl Greenberg
"Consumers in the African-American market, who are usually underserved by these kinds of events, respond very favorably," says Uptown's Len Burnett. "We have done parties for 125 people at which we sold two of the vehicles from the dinner party, and these were very high-end vehicles. Reaching out to consumers like this derives positive results. " ... Read the whole story > >
by Karlene Lukovitz
"To succeed, there has to be strong buy-in on the part of the brand's senior management, because brands can no longer just sit back and take in their royalties, even with a strong partner doing most of the heavy lifting," says Broad Street Licensing's Bill Cross. "Today, with retailers reducing SKUs, the brand has to be committed to supporting the retail effort." ... Read the whole story > >
by Karl Greenberg
Disney's consumer products division is rolling out a lifestyle, merchandise and fashion program around the studio's forthcoming tent-pole feature film, "Alice In Wonderland." The effort includes "interpretive" collections of character-themed jewelry, collectible toys, home d├ęcor, stationery and health and beauty products. ... Read the whole story > >

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