My first meeting this morning was with a business owner who was raving about how impressed he was with his Ford...
Automotive
by Karl Greenberg Rik Paul, automotive editor of Consumer Reports, said Ford's reputation has been bolstered by the fact that it was the only one of the Detroit domestics that did not seek a government bailout. The bad news -- as if there weren't enough of that -- is that only 9% of those interviewed are likely to buy a car in the next year. ... Read the whole story > >
Research
by Karlene Lukovitz
"When you probe, you find that they definitely see social media being incorporated into the feedback loop to a growing degree in the future," Allegiance's Chris Cottle tells Marketing Daily. "But companies haven't yet seen a lot of direct correlation between social media feedback and dollar value or ROI, which is always true of a new technology. ... Read the whole story > >
Financial Services
by Tanya Irwin Fans are invited to customize a digital running shoe tread with a personal image and tailored message at two Web sites. Both include videos, training tips from elite runners and the latest Bank of America Chicago Marathon news. For each submission, Bank of America will donate $1 to the designer's choice of one of 22 charities. ... Read the whole story > >
Media
by Karl Greenberg
About 117 million Americans -- or about 52% of U.S. adults -- have taken at least a two-day trip in the last two years. But only 47% of them used to Internet to research travel services. And 39% of recent travelers say online media actually influenced their choice of travel services, with hotel/bed and breakfast Web sites having the most influence. ... Read the whole story > >
Retail
by Sarah Mahoney The Crazy Cleaning Confessions Contest encourages consumers to rat themselves out on their housekeeping peculiarities -- from letting poodles wash the dishes to laundering dungarees in the freezer. Consumers can post videos of their cleaning antics on YouTube, and the chain will award three grand prizes from its Kenmore Elite line in October. ... Read the whole story > >
Research
by Erik Sass
Johnson & Johnson, Sony and Apple top the list of brands that college students say they "trust," according to the 2009 edition of Alloy Media + Marketing's College Explorer survey. The survey canvassed 1,521 college students to capture a much-desired ad cohort of young adults ages 18-30, numbering 13.8 million. ... Read the whole story > >
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