Check out the goodwill efforts by U-Haul:
Automotive
by Karl Greenberg Kevin Schebil, manager of Ford truck communications, says the automaker has a presence at each of Keith's 40 to 60 shows a year. "But times have changed and we need to do things smarter; everyone's running off of a tight budget," he says. "At the end of last year, given everything going on in the auto industry, we looked at all sponsorships, including Keith. But that sponsorship is at the core of who our consumer is so we decided to figure out how to do it better." ... Read the whole story > >
Retail
by Sarah Mahoney
"A lot of purchases happen for a gift-giving occasion like Christmas and birthdays, and parents do put thought into planning what they're going to buy because they really want to make their children happy," says Anita Frazier, NPD's industry analyst for toys and games. "The economy is no doubt playing into it as well because when money gets tight, you definitely want to get it right and not buy the wrong thing." ... Read the whole story > >
Restaurants
by Karlene Lukovitz The campaign includes 15- and 30-second TV spots and a 60-second radio spot featuring "Annie the Chicken Queen," a fictional Popeyes chef with a down-home, straight-talking manner who became the chain's spokesperson in late March. The new commercials, which will run through September on key national cable networks, have English and Spanish versions. ... Read the whole story > >
Mobile
by Karl Greenberg
The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with the Kidrobot brand: QR codes. The codes are central to Kidrobot's five-day scavenger-hunt in New York City called "Dunny Hunt." The effort, highlighting Kidrobot's 2009 Dunny Series of toys, requires participants to use their smartphones to scan QR codes on Kidrobot promotional items hidden around town. ... Read the whole story > >
Media
by Wayne Friedman NBC will be adding a subtle two-word marketing tweak to its fall promo efforts: More Colorful. The aim is to broaden the appeal of its longtime rainbow-colored NBC peacock icon and all that it represents. ... Read the whole story > >
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