Clickable Goodies from Mediapost:
Spirits
by Karl Greenberg For the first time, Cerveza Tecate is expanding beyond Spanish-language media to reach Hispanic and non-Hispanic fans of the fistic science. The media deal with ESPN gives the White Plains, N.Y.-based division of FEMSA/Heineken, prime real estate on the network's Spanish and English-language boxing content on TV, online and on radio. ... Read the whole story > >
Retail
by Sarah Mahoney
The gains are commendable, not just because they buck other retail trends, but because they occur in a year where there was actually a decline in the number of convenience stores. Store count dropped about 1% in the year, as "many stores closed because of the punishing economic conditions and record-low motor fuels margins the industry faced during the first three quarters of 2008," says the group association. ... Read the whole story > >
Food
by Karlene Lukovitz Bread, sweet spreads, frozen meals, side dishes and coffee have been among the biggest winners, reports the research firm, which re-forecast all of its Oxygen reports for 2008 and 2007 to reflect the past year's unprecedented economic changes. Mintel now estimates that bread sales jumped a hefty 7% last year -- a large increase over its original 2.1% projection. ... Read the whole story > >
Research
by Les Luchter
Overall, the study concludes: "We need to ensure that our brands and the products/compounds they represent help resolve any conflict people may have around medication in a positive way. In effect, we should look to position medicine as a way for them to seize control, not abdicate it -- as a means, not an end unto itself ... ." ... Read the whole story > >
Retail
by Mark Walsh Jewelry retailers saw the biggest percentage gains last month, with the average order size and dollar value increasing 13.8% and 13%, respectively. The health and beauty category likewise enjoyed an uptick, boosting average order and amount by 6.9% and 5.3%, respectively. Average time spent on health and beauty sites also increased 12% in March. ... Read the whole story > >
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