Clickables from Mediapost:
Food
by Karlene Lukovitz The new sausage products will be featured in the 2009 Char-Broil Grilling Tour, with stops at food, music, racing, sporting and miscellaneous events and festivals across the U.S. Starting May 4, the beer brats will get their own nationwide TV campaign with a backyard theme that ties in with the current Hillshire "Go Meat!" campaign ... Read the whole story > >
Retail
by Sarah Mahoney
"Retailers are right now working with their manufacturing partners to deliver higher value. They are working to provide innovations that build in better materials, better fabrication, better design. If you sit around and fail to innovate, you will be commoditized. Consumers will go numb." ... Read the whole story > >
Telecom
by Nina M. Lentini One debuted during Monday night's "24" on Fox, where Sprint has already created a relationship, according to Mike Goff, VP of national advertising for Overland Park, Kan.-based Sprint. "We felt strongly that we needed to put some investment behind our positioning, to define what the 'Now Network' is all about," he says. Based on the viral success of Sprint's online widget, the company decided to bring the idea to life on TV. ... Read the whole story > >
Transportation
by Karl Greenberg
While the company has spent the last couple of years beefing up operations and customer service, advertising had been more about products, not about establishing the brand identity around service and ease of travel. "Last year, we decided strategically to go out there and regain that mantle," says Greg Latimer, the company's managing director of marketing. ... Read the whole story > >
Automotive
by Karl Greenberg This week, Honda launches a campaign via AOR RPA comprising nine TV spots touting Honda's Accord, Civic, CR-V, Fit, Odyssey and Pilot vehicles with online and radio advertising driving traffic to a branded module on the Edmunds.com home page. The home-page button links to a 28-page microsite at Edmunds called "True Cost to Own a Honda." ... Read the whole story > >
Financial Services
by Les Luchter
Two initial ads, under the theme "Let Homes and People Find Each Other," show side-by-side symmetry of a house and its owner -- one shows a man's spiky hair mimicking the pitch of his home's roof and the other depicts a woman's red lipstick matching the red door of her home. Another four ads will roll out through the year. The ads are designed "to send a simple message," says CEO Tim Fagan. "Homefinder is the best place online to find a home." ... Read the whole story > >
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