6 in one

Sunday, April 05, 2009

6 in one

As I was cleaning out my email, I discovered this from MarketingCharts.com:

Social Networking Grows 93%; Communication Becomes Entertainment

Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking...

Apr 3-09: Research, Online Networks, Signs of What's to Come, Youth, Online, Measurement/Analytics, Entertainment, Behavioral Marketing, Asia Pacific, Blogs, Demographics, Email, Interactive

Changing Gender Roles Increase Men’s Work-Life Conflict

Though both men and women in today’s workforce are less likely to embrace traditional gender roles than they were 30 years ago, working men’s stress has risen more dramatically over the years because of increased household and childcare chores, according to a study from...

Apr 3-09: Women, Youth, Traditional, Signs of What's to Come, Research, Demographics, Men, Opinion, Behavioral Marketing

Online Journalists Pin Hopes on Ads, Fret about Values

Journalists who work online are more optimistic about the future of their profession than are news people tied to offline media, but still believe the internet is changing the values of journalism for the worse, according to a survey from Pew Research Center’s Project...

Apr 3-09: Search Engine Marketing, Research, Signs of What's to Come, Text Ads, Online, Online Networks, Newspapers, Interactive, Behavioral Marketing, Financial, Integrated/Cross-Media/Convergence, Print

110 Magazines Launch, 95 Fold in First Quarter

A total of 110 new magazines were launched in the first quarter of 2009, while 95 folded during the same period, according to statistics from MediaFinder.com, writes MediaBuyerPlanner. The new entrants to the magazine category include Purpose Driven Connection, Disney Twenty-Three and PopSci Genius Guide,...

Apr 3-09: Sign of Doom, Signs of What's to Come, Traditional, Planning, Media Department, Buying, Integrated/Cross-Media/Convergence, Magazines, Print

Behind the Curve: Week Ended April 3, 2009

Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Young Asians Driven by Media and Music Synovate: Purchase Behavior and Media Trends for...

Apr 3-09: PR, Planning, Online Networks, Signs of What's to Come, Youth, Retail, Traditional, Integrated/Cross-Media/Convergence, Entertainment, Automotive, Asia Pacific, Interactive, Behavioral Marketing, Blogs, E-Commerce, Demographics, Print

Magazine, TV Ads More Effective than Ads Online

Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a study by McPheters & Company conducted in cooperation with Condé Nast and CBS Vision. The research, which...