Tonight I pulled this from my email for you:
Younger US Demos 12% Less Likely to Tweet
The majority of Twitter users worldwide are age 35 or older, and young adults ages 18-24 make up only 10.6% of the Twitter population in the US and are less likely than the average user to Tweet, according to an analysis of February data...
Top 10 Favorite Fast Food Chains: McDonald’s Still #1
McDonald’s and Burger King remain America’s #1 and #2 most preferred fast-food chains, while Subway unseated Wendy’s in 2008 to nab the #3 spot, according to research on the quick-service restaurant (QSR) industry from Experian Simmons. Other major chains in the top-10 rankings, which show...
Consumer Confidence Rebounds in April; Job Fears Persist
Reversing seven months of crumbling confidence, Americans’ economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement since September 2008. The...
Marketing among Most Agile Company Functions
Though an overwhelming majority (88%) of global executives believe that organizational agility is important to business success, 27% say their company is at a competitive disadvantage because it is not agile enough to cope with market shifts, according to a study conducted by the Economist...
Behind the Curve: Week Ended April 10, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Online Radio Audience Soars 27% from 2008 Instant Messaging Most Popular Online Activity in...
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