Happy Clicking!
Financial Services
by Les Luchter "Freedom Is ..." replaced a strictly brand-centric campaign that had been celebrating Ent's 50th anniversary, says Lisa Wiesner, account supervisor at Vladimir Jones, the independent Colorado Springs agency behind the campaign. While "Freedom Is ..." was also predominantly image-based at first, its flexibility allowed expansion into security and trust themes as the nation's economic crisis worsened, she says. ... Read the whole story > >
Automotive
by Karl Greenberg
In one of the stranger press conferences and one that is most emblematic of where the automakers stand, Chrysler had Vice Chairman Jim Press rolling out in ... a Fiat 500, joking about how the entire car is the size of a Hemi engine. He also made a barely noticeable slip of the tongue, describing the car as making a Camry -- or rather cameo -- appearance. You can take the man out of Toyota ... ... Read the whole story > >
Retail
by Sarah Mahoney In addition to small online buys to promote the fundraiser, Kroger will provide point-of-purchase support in its bread aisles from mid-April through mid-May, as well as floor decals. In addition, the Grain Foods Foundation is organizing appearances with Food Network host Ted Allen. The foundation, formed in 2004 to defend carbs from the Atkins onslaught, also uses Facebook and Twitter in its marketing efforts. ... Read the whole story > >
Automotive
by Karl Greenberg
"The day will come when we will be liberated from fossil fuel, but that day is years away," said Volkswagen Group of America's Stefan Jacoby. "Internal combustion engines are benefiting from clean diesel and optimized gasoline, and these improvements come without massive investments." The new Jetta TDI diesel car gets 58 mpg. "We should have cars getting up to 70 mpg in the next 10 years." ... Read the whole story > >
Restaurants
by Karlene Lukovitz "That Burger King and Nickelodeon would sell kids meals by associating a beloved, male character like SpongeBob with lechery shows how little either company cares about the well-being of the children they target, says a child activist group. But BK says the spot is meant to appeal to adults, and it is being shown "only during shows targeting adult audiences." ... Read the whole story > >
Automotive
by Karl Greenberg
Scott Keogh, chief marketing officer for the Herndon, Va.-based Audi of America, says Audi will introduce turbo direct injection (TDI), clean diesel engines in the U.S. this year with an emotional appeal that is also meant to continue Audi's brand-building efforts in the U.S. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment