From Mediapost:
Automotive
by Karl Greenberg The worst of times are the best of times for journalists thriving on drama. Especially auto drama for those (still employed) covering the New York International Auto Show beginning today. The stakes could not be higher when the 20-something manufacturers who sell new cars and trucks in the U.S. converge on the Jacob Javits Center. ... Read the whole story > >
Retail
by Sarah Mahoney
And Gen Y shoppers are also more likely to make impulse purchases at "end caps," the display at the end of store aisles, as well as along the periphery of stores. "Gen Y is, in fact, a lot more malleable inside the store than many marketers think," says Miller Zell's Curt Johnson. ... Read the whole story > >
Automotive
by Karl Greenberg "It's our dealers who really brought the ideas and the partnerships to us; they viewed it as huge advantage," says Penske Automotive Group's Ken Kettenbeil. As of now, Smart does no national advertising but did launch a dealer coop ad program. "So, some of them have started local advertising and are doing lots of different events." ... Read the whole story > >
Food
by Karlene Lukovitz
While the snacking industry is clearly being impacted by the economy, some recent indicators point to an upswing for the category, according to Information Resources, Inc. Further, there are clear opportunities for CPGs that focus on value, quality, a portfolio that balances wellness-oriented and indulgent products, and sustainability. ... Read the whole story > >
Retail
by Aaron Baar The campaign, which includes broadcast and radio advertising, as well as a dedicated site, blog, Twitter feed and Facebook pages, is themed "Spot-a-Mom." In the television commercials, 1-800-Flowers CEO Jim McCann playfully spots moms on the street, at the grocery store and in other commonplace settings, presenting them with bouquets. But the heart of the campaign is its interactive component. ... Read the whole story > >
Transportation
by Karl Greenberg
The Atlanta company has swapped racing icon Dale Jarrett, who has been featured in NASCAR-media UPS ads for the past eight years, with UPS racer David Ragan, who will star in a series of humorous commercials that have him competing in extreme driving challenges versus UPS drivers. The four-spot campaign, via The Martin Agency, began Sunday during the Samsung 500. ... Read the whole story > >
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