From Mediapost:
Restaurants
by Karlene Lukovitz The campaign, supported by donations from local media, will span regional TV, radio, print and Web advertising and run through May. The attention-getting tagline is a lead-in to convey that patronizing restaurants feeds the local economy in significant ways that people might not normally consider. ... Read the whole story > >
Retail
by Sarah Mahoney
Some of the softness, however, has more to do with a slight shift in the calendar, due to the later-than-usual Easter holiday. At Walmart, for example, while comparable-store sales in the U.S. made a slight gain of 0.6% during the five-week March period, company execs predict April sales will benefit from the late Easter holiday. ... Read the whole story > >
Automotive
by Karl Greenberg The company also discussed a program called "Drive@Earth" that will develop earth-friendly vehicles like the iMiev, a micro-sized, plug-in car planned for the U.S. market. "We think the time is alive for action innovation and new energy," said CEO Shinichi Kurihara, who said Mitsubishi wants to redefine North American business, the automaker's largest market outside of Japan. ... Read the whole story > >
Financial Services
by Les Luchter
Broadband video is also part of the marketing mix, featuring a player developed by Discover Card's digital agency. During breaks in shows online, the 15-second TV spot runs in its own "ad pod," shown on a simulated computer screen sitting on a desktop and next to a bulletin board. When the viewer's cursor moves over objects sitting on the desktop or posted on the board, information pops up about the Cashback Bonus and other Discover Card services. ... Read the whole story > >
Financial Services
by Nina M. Lentini The latest in a series of a media-specific ad campaigns for the bank, this aerial message is intended to support FirstBank's positioning. Says Jonathan Schoenberg, creative director of TDA Advertising & Design in Boulder, Colo.: "They're not into extravagances. They haven't taken any bailout money. And they're doing great." The Rockies go up against the World Champion Phillies at 1:10 MT. ... Read the whole story > >
Retail
by Sarah Mahoney
With price points from $26 to $55, the three brands arrive at a tricky time for anyone selling teen apparel. Consistently higher-end brands, such as Abercrombie & Fitch, have been suffering sharp sales declines, while more price-sensitive chains, such as Aeropostale, have fared better. But recession aside, the demographic is as demanding now as ever: The Buckle, for example, continues to have stellar results, even with much of its denim at higher-price points. ... Read the whole story > >
Automotive
by Karl Greenberg
Soul and Forte will accelerate Kia's efforts because they are meant for younger buyers. "We have found that the target we are going after -- more youthful buyers -- doesn't have a [pre-existing] perception of the Kia brand, so we have an opportunity to form that perception," says marketing VP Michael Sprague. "With our new ads, we are speaking their language." ... Read the whole story > >
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