It's more than words

Often I feature Craig Garber in the sales training feature I post every morning at 6am. But this goes beyond sales training. Read Craig's email:

Hi Scott,

I'm an outstanding copywriter and I've pulled down big
numbers and great results from this skill. But let me tell
you a little secret about writing copy. It is very easy to
get caught up in this copywriting trap, and in fact, the
truth is, you don't need to write nearly as well as I do, to
create a functionally sound and consistently profitable
business.

And here's why: See, most people will work on their copy
for hours. They're endlessly tweaking headlines and
bouncing offers off of one person and another. That's
because copy is a defined medium with rules and parameters.

Meaning, you have specific things you can adjust. A
headline can be changed... guarantees can be tinkered
with... order forms can be re-arranged, and so on.

But for most people, they're spending time on the wrong
items. The thing is, good copy is only effective when your
marketing strategy is fundamentally sound. Otherwise it's
like taking high quality paint and putting on top of rotting
wood. No matter what you do in this situation, the house
ain't gonna look pretty.

So here are a few things you should be spending time on
that are far more productive than tweaking your headline, or
figuring out if you should use courier font over verdana:

1. Define your most likely buyers. Trying to appeal to
"everyone" is like a single guy trying to appeal to every
woman out there. No matter how much of a stud you are,
they're all NOT going to like you.

Defining your most likely buyers and creating messages
that appeal to THEM, is a far better use of your time than
trying to "sell to everyone."

2. Learn to spot trends. This is how you make the big
money, by jumping on what's hot today and figuring out how
to tie your business into it.

That doesn't mean what you're doing ordinarily isn't worth
while, but trends are fleeting and those who ride the tide
with them, usually prosper in BIG ways.

3. And lastly, if what you're doing isn't working... man
up... and shelve it.

The lion's share of new ideas you have won't be home runs.
I don't care what anyone tells you or claims. That's just
reality.

The good news is, all you need is one or two out of every
ten, to be a double or a triple, and you get to laugh all
the way to the bank.

Now go sell something, Craig Garber

P.S.: WOW! If you thought these strategies made sense,
then make SURE you check out this month's Seductive Selling
Newsletter, with TEN live marketing examples and literally
DOZENS of strategies like this. And, now you can test-drive
it, FREE and get a TON of bonus gifts (watch the video) at:
http://www.kingofcopy.com/ssnl

***

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