Despite the increase in spam, email is still growing as a legitimate reason to go online. By the way, G-Mail filters out nearly all of my spam, which is about 200 a day. You might try it. You can even use it to filter your current email account.
However, this is not about G-mail, it's about all the things folks do on line:
According to responses from MRI's just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they had downloaded a TV program in the previous 30 days. That represents a year-to-year increase of 141.4%. The number of adults who reported they watched online video increased 35.4% during the same period, to a total of 23.3% of the adult population, while 4.0% of respondents reported they had made an online phone call, an increase of 32.0%.
The Internet activities engaged in by the greatest number of adults were:
- Use of e-mail (74.2%)
- Obtaining news (46%)
- Paying bills online (39.6%)
The fall 2008 data include four new Internet activities:
- Sharing photos (done by one in four adults in the last 30 days)
- Sending electronic greeting cards (9% of adults)
- Watching a live TV program online (5.3% of the U.S. adult population)
- Uploading or adding video to a Web site (4.1% of adults)
| Internet Activities in Previous 30 Days (U.S. Adults with Access to the Internet) | ||
|
| % All Adults Fall 2008 | % Change From Fall 2007 |
| Used E-mail | 74.2% | +5.2% |
| Obtained the Latest News/Current Events | 46.0 | +9.8 |
| Paid Bills Online | 39.6 | +15.3 |
| Made a Purchase for Personal Use | 37.2 | +7.8 |
| Used Instant Messenger | 29.7 | +23.6 |
| Obtained Financial Information | 28.3 | +9.6 |
| Obtained Sports News/Information | 28.1 | +10.6 |
| Shared Photos Through Internet Website | 25.4 | N/A |
| Looked for Recipes | 24.8 | +24.8 |
| Played Games Online | 24.6 | +8.0 |
| Watched Online Video | 23.3 | +35.4 |
| Downloaded Music | 21.6 | +9.6 |
| Made Personal or Business Travel Plans | 20.5 | +3.6 |
| Obtained Medical Information | 19.9 | +4.3 |
| Looked up Movie Listings or Show Times | 19.7 | +16.8 |
| Visited a TV network's or TV show's website | 18.7 | +15.4 |
| Looked for Employment | 15.3 | +23.6 |
| Tracked Investments/Traded Stocks, Bonds or Mutual Funds | 13.2 | +14.7 |
| Listened to Radio on the Internet | 13.1 | +10.4 |
| Obtained Information about Real Estate | 12.9 | +5.4 |
| Made a Purchase for Business Use | 11.4 | +3.4 |
| Visited Online Blogs | 11.0 | +17.9 |
| Obtained Information for a New Car Purchase | 10.6 | No change |
| Sent an Electronic Greeting Card | 9.0 | N/A |
| Looked at TV Listing Online | 7.7 | +5.9 |
| Obtained Childcare or Parenting Information | 5.3 | +12.7 |
| Watched A Live TV Program | 5.3 | N/A |
| Wrote an Online Blog | 4.3 | +16.3 |
| Uploaded or Added Video to a Website | 4.1 | N/A |
| Made a Phone Call Online | 4.0 | +32.0 |
| Downloaded a Podcast | 3.8 | +22.1 |
| Downloaded a TV Program | 3.2 | +141.4 |
| Source: MRI's Fall 2008 and Fall 2007 Survey of the American Consumer | ||
Anne Marie Kelly, Senior Vice President of Marketing & Strategic Planning, concludes that "... virtually all activities... including mainstream ones such as using email... have shown growth in the last year... about one-half of the highlighted activities have enjoyed double-digit growth."
For more information, please visit MRI here.
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