When I lived and worked in Metro Detroit, the Auto Show was one of the highlights of winter...
Automotive
by Karl Greenberg The array of electric concept cars notwithstanding, the pure-electric vehicle is still largely a work in progress. "The issues are limited range, long charge times and durability," says David Champion, Consumer Reports' director of automotive testing. "People don't make a $30,000 investment in something that will only last a couple of years like you do for a cell phone and laptop. Really, the viable tech is still hybrid." ... Read the whole story > >
Retail
by Sarah Mahoney
To survive, retailers need to step up the value message they send to women shoppers, both in stores and in mass marketing efforts, especially those aimed at women and higher-end shoppers. And they should take a much more proactive role in education, making it easier for shoppers to learn about their products, and investing in training to make sales staff more knowledgeable. ... Read the whole story > >
Financial Services
by Les Luchter "Online shopping, rewards programs [and] improved customer service stimulating usage by under-targeted consumer groups can all contribute to growth," says Packaged Facts. "Issuers willing to take on more accounts can also expand their businesses by courting smaller retailers that don't currently offer store cards." ... Read the whole story > >
Research
by Karlene Lukovitz
Meanwhile, while alternative energy and green marketing are still hot, senior marketers seem less preoccupied with global warming and health awareness as key issues--and rather disillusioned with off-shoring and the practical realities of Web 2.0, according to results of the newly released "Top Marketing Trends for 2009" survey from the Marketing Executives Networking Group. ... Read the whole story > >
Automotive
by Nina M. Lentini In its first print advertising in five years, breaking this month, Wellcraft Marine Corp., Cadillac, Mich., celebrates the hardy men of the sea, and those who envision themselves as such--a target market that Wellcraft describes as "old-school boaters." Most Wellcraft buyers are not first-time boat owners. ... Read the whole story > >
Telecom
by Aaron Baar
"The first two spots are primarily brand-building," says Dean Harris, KGB's chief marketing officer. "But the spots you'll start seeing will have a much more direct call to action." The television advertising, which will run on network, cable and satellite systems, carries the tagline, "We answer to you." The company is also planning online banner and video ads and a mobile component. ... Read the whole story > >
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