Relationships

What do you know about your customers?

Make It Personal

When it comes to impressing your customers, it's the personal touch that really makes the difference.

Stay in contact and keep good records. Take the time to jot down notes from meetings and phone calls, making certain to record all relevant information. Maintain a written record of service, which is especially helpful when clients are reassigned.

It's also a good idea to set up a system to track important contact dates, such as client review calls and birthdays. And consider sending a personal note or an article of interest every six months.

Source: Sales trainer/speaker John Boe (www.johnboe.com, 2009)

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