From Mediapost:
Retail
by Sarah Mahoney The company is rolling out dozens of products in four new designs, all designed to help people personalize and prettify their workspace. Aimed at its target audience of professional women in their 20s through 50s, the company is using an ad campaign themed "Life Is Beautiful. Work Can Be, Too" to introduce shoppers to its new approach to merchandising. ... Read the whole story > >
Automotive
by Les Luchter
Using a Led Zeppelin tune during its 2003 Super Bowl commercial helped revitalize General Motors' luxury brand Cadillac, but Celine Dion's warbling for Chrysler during the same game failed to convey luxury--representing the start of "where Chrysler went wrong," according to Cars.com, which just named the two ads respectively as the best and worst Super Bowl car commercials so far in the 21st century. ... Read the whole story > >
Retail
by Sarah Mahoney Adding paralympian April Holmes--a track and field athlete who holds world records in the 100-, 200- and 400-meter races--to the lineup signals yet another way that Nike is focusing more on women. It has also recently introduced the Sister Series, its first-ever women's-only training shoes. ... Read the whole story > >
Entertainment
by Wayne Friedman
"Movies will be a strong category; they are going to bail out the Super Bowl," say Robert Marich, analyst/research for Adams Media Research, who authored Marketing to Moviegoers: Tactics and Strategy. "This is an industry that is highly recession-proof," says Marich, who notes that the box-office revenues were flat in 2008 versus 2007. ... Read the whole story > >
Tourism
by Karl Greenberg The effort will spotlight such museum events as a new major exhibition, "Galileo, the Medici and the Age of Astronomy" at the Franklin; the largest collection of Cezanne anywhere in the world at the Philadelphia Museum of Art and the Barnes Foundation; and a massive exhibition developed and curated by PBS host Tavis Smiley on the African-American experience and how it has defined this country. ... Read the whole story > >
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