A freakin' frigid Friday report from Mediapost and yours truly:
Automotive
by Karl Greenberg In the ad, Brian Berg completes a cityscape on the hood made of playing cards, then gets into the Lexus ES and fires it up with the push-button start. Voiceover: "What happens when you take one of the smoothest engines anywhere and add 88 separate measures to avoid vibrations? Absolutely nothing." ... Read the whole story > >
Electronics
by Aaron Baar
"The trend has already shown declines in [over-the-air] homes, and the [digital TV] transition is only going to speed up that trend," says Centris' David Klein. "And with the price declines in high-definition televisions, and more consumers buying them they're going to want more content, not less." ... Read the whole story > >
Beverages
by Karl Greenberg "The notion that you can take a penny's worth of vitamins and mix them with a sugary drink and convert that to something healthful is bogus," said David Schardt, senior nutritionist at the Center for Science in the Public Interest. But Coke counters that "many people ... have turned to products like Glaceau Vitaminwater in order to help supplement what they are not receiving from the foods they eat. This is not about protecting the public interest. This is about increasing the readership of CSPI's increasingly irrelevant newsletter." ... Read the whole story > >
Retail
by Sarah Mahoney
The carnage was at its worst in furniture and home furnishings stores, followed by clothing and accessories sales, and electronics and appliances. The only true bright spot, the NRF notes, was in health and personal care stores. Sporting goods, hobby, book and music stores managed a very slight year-to-year gain. ... Read the whole story > >
Restaurants
by Karlene Lukovitz An earlier promotion, which was limited to one discounted-price sandwich each Wednesday, increased traffic and produced positive consumer feedback, but Togo's found that it could not sustain that pricing level. Says Togo's Tony Gioia, "What we learned is consumers want value, so this is our way to do it," adding that it's "hard to say" how many consumers stayed on as regular customers after that promotion. ... Read the whole story > >
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