Clickable's from Mediapost:
RETAIL
by Sarah Mahoney"Going forward, retailers should encourage smartphone users to adopt retailer-generated mobile apps," says a study from ForeSee, "not only to ask about a product or send a picture of a product to a friend, but to compare online prices, remember specs of something they were researching online, and identify the proper model or version of a wish list item." ... Read the whole story > >
TRENDS
by Les Luchter
Five and ten years from now, customers will be in control, measurable and accountable marketing will increase, traditional direct marketing (mail, catalogs) will decrease while digital marketing rises, and marketers will increase the use of multiple channels -- but with a single message, says the "Future of Direct Marketing" report. ... Read the whole story > >
RESTAURANTS
by Karlene LukovitzIn Washington, D.C. and other selected markets, customers who buy a medium hot coffee or hot chocolate at participating Dunkin' Donuts stores can purchase the special donut for 44 cents, in honor of the 44th president. Meanwhile, over at Krispy Kreme, the first one's on the house. ... Read the whole story > >
AUTOMOTIVE
by Karl Greenberg
He said that the company will not sell any of Chrysler's brands, is not in negotiations to sell domestic plants making current models (but that it would be open to selling production facilities for older models) and might consider licensing arrangements in which other companies produced models bearing Chrysler nameplates. ... Read the whole story > >
ELECTRONICS
by Aaron Baar
Microsoft also has launched a search for parents and teens to become Get Game Smart ambassadors, charged with educating their peers about responsible gaming choices. Interested parents and teens submit a video highlighting their family's approach to digital gaming, such as their rules and rewards. The videos will be reviewed by a panel of celebrities and experts for finalists, who will be chosen by popular vote. ... Read the whole story > >
RESTAURANTS
by Karlene Lukovitz
A new campaign, which will air nationally for several weeks, drives home the point that the same quality sandwiches for which the chain is known can now be purchased at lower prices. The ads feature three chefs interviewing customers in a live "man on the street" format and show real reactions from consumers when told that the sandwiches they're eating can be purchased at Quiznos for under $5. ... Read the whole story > >
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