As I glanced at the first headline I did a quick mental inventory of how many times I've consumed chicken in the past few days, and came up with 5 times in 3 days. How about you?
Restaurants
by Karlene Lukovitz While restaurants have increased their offerings of "bolder, globally inspired poultry dishes," the menu analyses indicated that they have yet to fully meet the growing consumer demand for more ethnic and regional chicken dishes. "Having a wide choice of new variations of glazes, sauces and preparation styles for proteins is very important to consumers," stresses Technomic's Darren Tristano. ... Read the whole story > >
Retail
by Sarah Mahoney
"The high-priced offerings that Abercrombie has been known for just aren't timely in this environment," says Prosper's Phil Rist. "aRetailers that are into fashion should be able to reinvent themselves and reconnect with shoppers. Everyone talks about relevancy, but retailers need to understand what their loyal customers are going through and tailor pricing to that group. This isn't the time to try and persuade people to buy things they don't need." ... Read the whole story > >
Telecom
by Aaron Baar According to research company Mformation, an overwhelming number of consumers -- 95% -- would be more likely to try new mobile services if the set-up of these new services was easier. Moreover, nearly half -- 45% -- say set-up issues are preventing them from upgrading to new and more sophisticated cell phones. Sixty-one percent of users say setting up a new cell phone is as difficult as changing bank accounts. ... Read the whole story > >
Financial Services
by Karl Greenberg
In TV, print and radio ads, Earnhardt Jr. talks about his family's 30-year history with Nationwide, which sponsors Earnhardt Jr.'s JR Motorsports team. The campaign will also involve personal appearances with Earnhardt Jr. and JR Motorsports driver Brad Keselowski, as well as the insurance salesman who sold Earnhardt, Jr. his first policy. ... Read the whole story > >
Sports
by Karl Greenberg The League says there are 17 sponsors for this year's All-Star match-up running an array of programs that put their names on the ice, on special in-game events, in the venue itself, in broadcasts and around Montreal this week. Mike DiLorenzo, NHL's VP/communications, says sponsorship rolls are up 40% over last year. ... Read the whole story > >
Financial Services
by Les Luchter
Yet two financial institutions--Bank of America, which acquired Merrill Lynch, and Wells Fargo, which acquired Wachovia--actually saw their consumer health increase. "They both came to the rescue of some other brands that were not doing well," says BrandIndex' Ted Marzilli. And a network that covers finance, Fox Business Channel, zoomed up the list to become the 15th-largest gainer of all brands. ... Read the whole story > >
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