Clickables from Mediapost:
Transportation
by Nina M. Lentini "This is a compelling story which illustrates the power of how truly interconnected, influenced and inspired we are by each other's thoughts and actions," says Vitrue's Reggie Bradford. "From a business perspective, we think it is important for brands to take note of these passionate and engaged audiences who need a forum in good times and bad." ... Read the whole story > >
Automotive
by Karl Greenberg
"We are in the most severe recession in this country's history, and consumers don't want to spend. We will see consumers looking across categories for opportunities to save, including on transport," he says. If we can communicate that a car costs $650 to $850 per month, then we can say that replacing one with a scooter will save a lot of money. In the past we had not tried to get into the car versus scooter argument, but this year is the year to do that." ... Read the whole story > >
Retail
by Sarah Mahoney "In times of economic uncertainty, we see people being reminded of what's most important in life," says Rochelle Lulow, creative director of the Cleveland-based American Greetings. "That means focusing their efforts on nurturing their relationships with friends and family. Valentine's Day is all about reaching out and telling someone that you love them." ... Read the whole story > >
Entertainment
by Aaron Baar
Of the estimated 114 million regular video game players, 22% are over the age of 55, and 40% are over 45. Not only are more adults playing video games, but women are at parity with men when it comes to playing them, according to Packaged Facts' Robert Brown. Women and older adults are expected to fuel much of the segment's future growth. ... Read the whole story > >
Automotive
by Karl Greenberg Joel Ewanick, VP/marketing for the U.S., says the vital signs are strong, with January sales so far holding up to last January's. That may not mean much in more salubrious times, but when "flat" is the new "up," it's pretty good news. The program, which allows buyers to return their new or leased Hyundai within 12 months without a big penalty if they lose their income or are disabled, is generating buzz online. ... Read the whole story > >
Food
by Karlene Lukovitz
Kraft's enthusiasm isn't hard to grasp. Medisyn's David Land points out that there are now more than 76 million aging Baby Boomers, and more than half of all Americans say that they're making significant efforts to eat better to maintain health and manage disease conditions such as obesity, diabetes, high cholesterol, osteoporosis and high blood pressure. ... Read the whole story > >
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