Mediapost writes it, I post it, you read it:
Research
by Karlene Lukovitz "In the past, low-fat and low-calorie were the hallmarks of good nutrition and dieting, but today, that lifestyle seems passé,"observes Mintel new-product expert Lynn Dornblaser. "Food and drink manufacturers today realize that natural and pure have become healthy eating ideals, as people look for holistic, genuine nutrition they can trust." ... Read the whole story > >
Food
by Nina M. Lentini
The choice not to use food photography was based on focus groups which consistently gave a positive reaction to the food descriptions, "a reaction well understood by anyone who has ever written, or read, a gourmet restaurant menu." The campaign's words include a dozen different headlines, such as "knock knock. who's there? orange-chile tilapia with black forbidden rice." ... Read the whole story > >
Automotive
by Karl Greenberg Over the past six years, the company has favored customer experience at dealers over the quantity of dealers; experiential marketing over advertising; and shifted from being merely a maker of high-end bikes to something like a lifestyle brand. The company has more than doubled sales in the last six years and become, it says, the fastest-growing motorcycle brand in the U.S. ... Read the whole story > >
Telecom
by Aaron Baar
Through the new channel on its V Cast video subscription service, racing fans will be able to get behind-the-scenes interviews with drivers, recaps of races, highlights and other racing information. The company plans to have wrapped vehicles emblazoned with the Verizon Championship logo at the Daytona 500 as well as hospitality tents and interactive activities touting Verizon Wireless. ... Read the whole story > >
Beverages
by Karlene Lukovitz In a social media effort that's part of its new "Refresh Everything" campaign, Pepsi is making use of an application that lets users upload their own videos directly through an ad banner. The "Dear Mr. President" effort seeks to encourage Pepsi's Millennial target audience to upload videos expressing their thoughts to today's incoming president. ... Read the whole story > >
Financial Services
by Les Luchter
According to Siegel+Gale's survey, 79% deem it "very important" for President-elect Obama to "mandate that clarity, transparency and plain English be a requirement of every new law, regulation and policy." And 75% said that complexity from financial companies and the resulting lack of understanding played a significant role in causing the current financial crisis. ... Read the whole story > >
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