The big news in the broadcasting business is that Clear Channel chopped a bunch of heads in order to save money. Reports say around 1850 in radio and their billboard business are going to be looking for new gigs.
Meanwhile Google is also doing some cut backs in their areas of focus and this time it is the newspaper business. The story from Tom Taylor is below.
What every business needs is quality sales people and quality sales managers that can justify their pay with results. Everybody else needs to be prepared this year with a fresh resume, just in case.
Google quits selling ads for newspapers.
The Wall Street Journal says the end of Print Ads “raises questions about the future of the search giant’s other efforts to sell advertising involving traditional media, such as radio and TV.” It says Google has acknowledged those other efforts haven’t “generated any meaningful revenue yet, either.” But Google tells the Journal “nothing is changing” with its radio and TV sales programs. It wants to diversify outside of its online advertising base and believes it can identify businesses that are non-advertisers who haven’t been reached by the usual sales techniques. The newspaper “Print Ads” program, though, just didn’t generate enough interest for either Google or its newspaper partners. The project launched in 2006 and eventually had 800 papers in the network. But in hindsight, that turns out to be a period of historic hemorrhaging for newspaper advertising – first in classified, where dollars drained away to Craigslist and its kin, then display advertising, wounded by the woes of carmakers and big retailers. Google says it’s still got people deployed to explore other possibilities that might help newspapers.
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