Friday, January 23, 2009

Friday Night Marketing News

Imagine managing my bank accounts via texting on my cell while speeding 80 mph down the interstate at night in a blinding snow storm while trying to avoid semis and black ice.

Not me, but it could be happening in the SUV that's tailgating you:

by Aaron Baar
The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. "Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers," says ABI Research's Mark Beccue. ... Read the whole story > >
by Karlene Lukovitz
Critically, marketing messages must come across as "anything but marketing messages," stress the researchers. This generation wants food and drinks that they can feel "they've stumbled onto themselves or through a peer recommendation, and with more than a whiff of cultish appeal," a new study concludes. While Gen Y's are far from brand-phobic, "the brands have to be the right ones, without the taint of the hard sell." ... Read the whole story > >
by Karl Greenberg
"Though with new vehicles so widely discounted in the market because of the state of the industry, I think it's a great idea for hybrids because of the nagging doubt about the battery," says AutoStrategem's Dan Gorrell. "I think it's a good symbolic move that says 'we have confidence in these cars; and we are going to back them up. Whether it is an offensive or defensive strategy, it makes sense." ... Read the whole story > >
by Karl Greenberg
The J.D. Power study says 16 manufacturer Web sites had double-digit decreases in the scores of their consumer sites. That, says the firm, is the largest decrease since the study's inception 10 years ago. The largest declines were in sections for determining monthly payment and comparing vehicle attributes within the information/content measure of the study. ... Read the whole story > >
by Sarah Mahoney
Those who are focusing on the long-term brand strategies - not just 'What are we going to do about January?' - are going to win disproportionately," says Interbrand's Greg Silverman. "We're on the verge of a creative renaissance in brand management in retail. Once they've squeezed all the costs out, stores have to find new ways to get customers to fall back in love with them." ... Read the whole story > >

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