How to Increase Your Income

Even in the current economy, people are not really looking for "Cheap". They are looking for "Value."

Take a look at this recent email I received:

Hi Scott,

While positioning yourself as the 'cheapest' guy in town
isn't ever a good idea -- either as a USP or in practice --
positioning yourself as the most expensive one, often makes
a ton of sense.

And here's why: the old adage of "you get what you pay for,"
really is true. Not just in theory, but in practice and in
your customer's perceptions, as well.

In fact, scientific testing has proven this.

Dr. Antonio Rangel from the California Institute of
Technology conducted a study and found that if people are
told a wine is expensive while they are drinking it, they
believe it tastes better than a nice cheap wine.

Rangel gave study participants sips of what he said were 5
different wines priced between $5 and $90 a bottle. He
told each one the price of the wine as they were sipping.


In reality, however, he was only using three different
wines. And a brain scanner monitoring the tasters
registered much greater mental activity when people were
told they were drinking $90 dollar a bottle wine, than when
they were told they were drinking $10 dollar a bottle
wine.

In other words, more expensive wine led to a more
stimulating experience.

In real-life, this works two ways. People will be attracted
to more expensive goods and services, because they believe
it will offer them a more rewarding and more thorough
experience. And... they will also validate more expensive
purchases by focusing on the intensity of the experience
they've had.

And if you're actually delivering more value, then you've
cracked the key to success.

Either way, it beats being a cheapskate.

Now go sell something, Craig Garber

P.S. Critical reason why you are not making as much money as
you can in your real estate investment business:
http://www.kingofcopy.com/abcrei

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