Mediapost wrote this, I just post it, and you get to read and click and read some more:
Spirits
by Les Luchter Playing off Crown Royal's regally inspired purple velvet and gold tasseled bag, two new 30-second spots dubbed "For Every King a Crown" show everyday people in casual settings doing what the brand calls "small, yet notable things that make them extraordinary individuals." Royal Crown's creative agency is WPP's Grey Worldwide New York. ... Read the whole story > >
Retail
by Sarah Mahoney
Print continues to be the favorite medium, with 57% of the CMOs reporting that they will spend the majority of their advertising and marketing budgets on print advertising. About 21% are focusing on broadcast outlets, and 19% are concentrating ad buys on the Internet, including social networking. BDO Seidman polled CMOs of retailers with more than $100 million in annual sales. ... Read the whole story > >
Food
by Karlene Lukovitz Packaged Facts points out that the faster recent growth of chicken versus beef dollar sales at retail, while reflecting an upswing in chicken volumes purchased, does not reflect a decrease in volume of beef purchased. Instead, beef dollar sales reflected consumer decisions to opt for cheaper cuts of beef. "New York strip steak may have been traded for less expensive skirt steak," the analysts note. ... Read the whole story > >
Beverages
by Wendy Davis
Images of Santa Claus have long been used in campaigns by organizations ranging from Coca-Cola to the Salvation Army. But beer companies had better watch out when deploying good ol' St. Nick in ads. The watchdog's complaint mentions beer brands owned by Anheuser-Busch and MillerCoors and argues that sponsorship of the holiday-themed pub crawl is problematic, as is the use of beer brand logos in ads. ... Read the whole story > >
Research
by Mark Walsh After suffering a publicity debacle in 2006 with what turned out to be a fake blog espousing a pro-Wal-Mart message, the retail giant has since turned its corporate blog over to company buyers for different departments. "The objective is not to have a positive goal like convincing more people that a product is good," says Forrester's Josh Bernoff. "The goal is to keep people from developing a negative view." ... Read the whole story > >
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