Catch up on the latest from Mediapost:
Spirits
by Les Luchter As he awaited his debut on the streets, TBWA/Chiat/Day Creative Director James Cheung called the live ads a combination of "chatroom, out-of-home and conversation piece," adding that he was unaware of "anyone else who has done this before." ... Read the whole story > >
Retail
by Sarah Mahoney
How well Hill's fragrance will do, says Euromonitor International's Virginia Lee, has to do with several factors, "not the least of which is the 'juice' itself," she says. "If it's not good, people are not going to buy it again. But it also depends how often she is in the public eye--celebrities willing to make appearances do better than those who don't. Packaging is also key." ... Read the whole story > >
Pharma
by Aaron Baar While the commercials are currently scheduled to run only in Mandarin in New York, it's likely they'll be extended to other languages and markets in 2009, says company rep Christi Barnett. "We definitely want to provide the information to other groups," she says. "The goal is to extend it in other languages." ... Read the whole story > >
Research
by Karlene Lukovitz
"Consumers are becoming less tolerant of recalls, with more than 50% changing their product choices," said Deloitte vice chairman and consumer products practice leader Pat Conroy. "As these consumers continue to buy different products, product manufacturers can expect lower sales and run the risk of damage to their brands." ... Read the whole story > >
Retail
by Karl Greenberg "We selected a regular customer who frequents a particular store and invited her to be the hostess. She then created her list of invitees and we sent out invitations through the mail and helped to plan the event, food and refreshments, which we provide," said a company spokesperson. "This is a grassroots marketing program designed to introduce customers (new, old and lagged) to our refreshed merchandise." ... Read the whole story > >
Strategy
by Karl Greenberg
"Marketers can say, 'We can do that but we need data now, we need to get integration done now.' This is a great opportunity for marketers to drive efficiency programs, loyalty programs, retention and reactivation and recovery programs," says the CMO Council's Donovan Neale-May. "All of these things have been overlooked because of the glamour of marketing." ... Read the whole story > >
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