One of the keys to a blog for your business, is that it allows a dialog with your customers, even the unhappy ones. Check this out:
Don't Censor Online Feedback
Nobody likes negative feedback. On the Internet, where anonymity often breeds bad manners, complaints left on your Web site can feel especially scathing. It's tempting to block comments entirely or to delete those that criticize your product or service. Natalie Ferguson, who blogs at Duct Tape Marketing, suggests re-thinking the value of negative comments. "I have yet to see an example of bad feedback actually hurting a good company." She explains her position with the following three points: Source: Read Duct Tape Marketing to learn more about why you don't want to turn off comments.
In short: Allowing negative feedback on your Web site might bruise your ego, but it's unlikely to hurt your business if you handle it well. Your willingness to publicly deal with problems might even enhance your credibility and build more customer loyalty.
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