Pink Donutmoblies and more from Mediapost:
Restaurants
by Nina M. Lentini The eye-catching, tricked-out Toyota Yarises are the latest addition to Dunkin' Brand's fleet of vehicles used primarily for sampling at about 1,000 events a year, from the grand opening of a new shop to big-name concerts and festivals. Says Dunkin's John Giaquinto:"TV crews really love them, so it's more likely that we'll get on TV." ... Read the whole story > >
Automotive
by Karl Greenberg
"It shows our dealers in the smaller markets that this is a great opportunity to be a part of the community and enhance local education systems, plus it demonstrates that you do not need to have a nightclub or a major attraction in your market to connect with young buyers," says Scion's Owen Peacock. The competition will be carried out in a bracket-style format with both Scion and marketing executives judging each presentation. ... Read the whole story > >
Retail
by Les Luchter Raquel Welch will star in Foster Grant Reading Glasses' first-ever ad campaign, targeted to men and women 35 years and older. An eight-week TV flight, featuring 15-second and 10-second spots, will debut on national cable networks on Feb. 9. The spots are being produced by Bob Giraldi, whose classic work includes Miller Lite celebrity spots ("Less Filling, Tastes Great") and Michael Jackson's "Beat It" video. ... Read the whole story > >
Automotive
by Karl Greenberg
"Test-ride programs present a lot of issues with things like insurance, preparation and customer licenses, but issues like the consumers' perception of product value are a lot more difficult to change than implementing a test ride," says J.D. Power's Jack Meskunas. "These are things you can do fairly quickly and make a direct impact. And a great dealer experience can overcome a lot of issues with the brand, because a customer will forgive a lot if they had good retail experience." ... Read the whole story > >
Retail
by Sarah Mahoney The Boca Raton, Fla.-based company started a strategic review back when it released its latest earnings in October, and says that an additional 14 stores will be closed throughout 2009, as leases expire. In addition, it has cut the planned opening of new stores in half, and says it will open just 20 in the year ahead. It also plans to shut six of its 33 distribution facilities. ... Read the whole story > >
Strategy
by David Goetzl
A MySpace executive is suggesting that using lawyers to shut down unauthorized, consumer-generated fan sites on the social network is a grave mistake. Instead, marketers should look to engage the creators and turn them into brand evangelists. "The best thing to do is empower those individuals as much as possible and engage with them," MySpace VP Jay Stevens said at MediaPost's Email Insider Summit in Park City, Utah. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment