Read and click, from Mediapost:
Beverages
by Karlene Lukovitz What's good news for consumers is not such good news for the struggling Starbucks chain, however. The prospect of even lower prices on retail coffee (including the competitive Dunkin retail brand) couldn't come at a worse time, given consumers' growing propensity to forgo pricey café brews in favor of home brewing--not to mention the mounting competition from McDonald's and Dunkin' on the out-of-home front. ... Read the whole story > >
Financial Services
by Aaron Baar
However, they may take a slightly different approach in their messaging. "What we're hearing is that it's back to basics: retaining your customers, customer acquisition and increasing deposits," the American Bankers Association's Maggie Kelly says. "They're [also] doing more with less. The bank marketers going forward are not going to have growing budgets." ... Read the whole story > >
Restaurants
by Laurie Sullivan Friday, the night when pizza orders are highest, became the test bed for Papa John's to try out the Google display ad network. "You can gain efficiencies in one-day road blocks," says Bob Ford, Papa John's director of digital marketing. "If you cast a really wide net over a series of days, it can become cost-prohibitive." ... Read the whole story > >
Automotive
by Karl Greenberg
Ford is enclosing its corporate and brand message within its current ad campaign, "Drive One." "Given the amount of money we have, we want to devote resources to what's important," says spokesperson Mark Truby. "We haven't cancelled major product programs, we have a ton of launches coming up and we'd rather spend our marketing dollars to get the word out about those." ... Read the whole story > >
Trends
by Sarah Mahoney
Maybe it's the tough economy or a growing awareness of international cultures. But the latest list of flavor pairings from the McCormick Flavor Forecast 2009 shows that there's a decidedly quirky blend of comforting and exotic flavors cooking in America's most innovative kitchens. ... Read the whole story > >
Entertainment
by Karl Greenberg
Virgin Atlantic, which pays for air transport for the tour, will run a program with BritBus through UK-based Enemy Radio, which broadcasts onto Virgin Atlantic flights. That program will integrate the music of BritBus bands within Virgin's flight entertainment system, and give BritBus opportunities for bands to perform at frequent-flyer events. ... Read the whole story > >
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