Friday, December 12, 2008

Friday Night Marketing News

Maybe they should rename G.M. as G-Mart?

From Mediapost:

by Karl Greenberg
George Magliano, head of auto industry analysis at Global Insight, says GM has no choice. "I don't know how it looks to Congress, but you have to sell the cars and trucks, and you have to sell them one way or the other," he says. "The business has to go on, and you have to do things to keep it rolling." Says a GM spokesperson, "We do still need to advertise our products in order to sell them--especially in the current and very challenging business environment." ... Read the whole story > >
by Karlene Lukovitz
"Kmart has clearly realized significant gains in share of social media voice through this campaign--in fact, it's pulled ahead of JCPenney, and has made gains on Sears," notes Vitrue CEO Reggie Bradford. "Kmart's transparency in this effort was key, and a good example for any brand looking to use paid sponsorship elements to leverage social media's power." ... Read the whole story > >
Financial Services
by Aaron Baar
The credit card company has developed a promotion in which customers of Southwest Airlines and Starwood Hotels & Resorts can win trips to the 2009 NBA All-Star game. "Part of our strategy as we continue to promote MasterCard as the best way to pay, is to offer cardholders rewards and prizes that encourage them to do business with key merchants," says MasterCard's Rob Sheets. ... Read the whole story > >
by Sarah Mahoney
There are fast-growing opportunities in online coupons, as well as mobile marketing. About 37% of those who receive mobile text advertising say they are more receptive to coupons, free ring tones or free songs, and more than six in 10 are either neutral or open to text-message marketing. And they said discount coupons to local retailers are the most appealing form of mobile marketing coupons. ... Read the whole story > >
by Karl Greenberg
Porter Novelli's Marian Salzman says that marketers also will need to begin considering those born between 1955 and 1964--whom she calls "cuspers"--as a different generation, not part of the Boomers. "This is the generation after the 'greed is good,' 'Gordon Gecko' era. And marketers need to recognize that these consumers don't want new cars or luxury items unless it's something associated with an important and symbolic moment." ... Read the whole story > >
by Erik Sass
It's like the trash talk is happening right next to you. The February 2009 NBA All-Star Saturday Night is coming to 160 screens in 80 theaters across America live, in 3D HD, courtesy of a partnership between Turner Sports, the NBA and Cinedigm Digital Cinema. Per the companies, this marks the first time a sporting event has been simulcast live to theaters with audiences paying for admission. ... Read the whole story > >

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