From Drew:
The more important your message, the less you should say
Posted: 08 Dec 2008 10:49 PM CST
My daughter will be 16 next summer. Which means she sends a lot of text messages. It also means I send a lot of text messages. When in Rome...
One truth I have discovered is that even in that abbreviated medium, it's easy to be long-winded.
For every sentence I text, her retention and response gets shorter. The briefer I am, the more attention she pays and the more importance she seems to assign to my message.
If I really want an answer to a specific question or really want her to hear me about something, I use a single sentence. Then, I get her full attention.
Boy, is there a marketing lesson in that.
The more copy you use to deliver your messages...the less important they seem. The more messages you shove into a single ad, blog post or brochure -- the more likely your big message will be lost in the blur.
When it really matters....say less.
Sphere: Related Content
No comments:
Post a Comment