Coupons?

Perhaps the newspaper business can reposition itself as a coupon distributor and news provider. I know that various publications are doing providing these services, but they aren't marketing themselves this way.

I recall in the hay-day of the paper business, the Sunday paper was stuffed with coupons, both local and national. Perhaps it's time for a comeback. Read this:

Consumers Using More Coupons

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek (via Retailer Daily).

About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon sources were newspapers and magazines.

The preferred method for receiving coupons in the future are as follows:

• 39% say direct mail.
• 26% say email (direct or via newsletters).
• 16% say websites.
• 14% say newspapers.

Among other findings:

• 80% of consumers say they would likely increase coupon use if coupons were tailored to their interests and delivered online.
• 87% say they are more likely to shop at a retailer that offers coupons.
• 47% say print and online coupons are equally convenient.
• 9% say online coupons are the most convenient.

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