From MarketingCharts.com:
Paper Catalog Still Primary Remote Sales Channel
The paper catalog is still the largest revenue generator - some 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new...
More Americans Seeking Health Information, Especially Online
Fully 56% of American adults - more than 122 million people - sought information about a personal health concern from a source other than their doctor, up from 38%, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC)...
Marketers Reducing Ad Budgets in Tough Economic Times
Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53%) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA). Moreover,...
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