From Mediapost:
Restaurants
by Karlene Lukovitz Wendy's is replacing its 99-cent Stack Attack with a slightly different--although already existing--99-cent burger, the Double Stack Cheeseburger. Simultaneously, it is launching a marketing push promoting the Double Stack in tandem with two existing 99-cent sandwiches on its Value Menu. Confused? ... Read the whole story > >
Financial Services
by Aaron Baar
The shift in strategy toward emphasizing the decision-making process came from consumer research, says Vic Lipman. "The notion of good decisions kept coming up," he says. "People were saying they wanted more assurance and confidence that the decisions they were making were good ones." ... Read the whole story > >
by Laurie Sullivan The college football marketing effort invites fans to vote for their favorites. Each vote counts as one entry into a sweepstakes to win a trip to the 2009 BCS National Championship game in Miami. ... Read the whole story > >
Automotive
by Karl Greenberg
Chrysler will hurt the most, with sales off 34%, followed by a 27.5% drop for GM, a 16.3% drop for Ford, and minus 7.2% for Toyota. Edmunds predicts that among the big five, only Nissan and Honda will see positive numbers, with sales up 2.3% and 0.9%, respectively. ... Read the whole story > >
Retail
by Karl Greenberg Company president Mark Levy says that Liukin embodies the brand's "anti-jean" philosophy by opposing the trend of exploiting young teens' bodies in its ads. "We always try to find personalities that our core Vanilla Star customer is attracted to and will set a good example," he said. ... Read the whole story > >
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