Friday, September 05, 2008

Friday Finals

Catch up on the latest:

by Karlene Lukovitz
Glowelle's taglines invite consumers to "Fall in love with your skin in 30 days" and "Drink in pretty." The launch campaign includes "heavy outreach" through women's magazines and blogs targeting beauty pages, celebrity and influencer sampling. ... Read the whole story > >
by Sarah Mahoney
"Retail sales are being hurt by shoppers spending less on back-to-school and by the diminishing impact of tax rebates," says TNS Retail Forward. "The signs suggest that retail spending will resume a weakening trend through the end of the year." ... Read the whole story > >
by Karl Greenberg
"We see it as a vehicle with a very electric personality, always in motion, and that is how it connects to the target customer," says the Ford crossover marketing communications manager. "That was the brief we gave, and Esquire was one of a number of partners who came back with an idea that brings the vehicle to life in an electric way." ... Read the whole story > >
by Laurie Sullivan
The ads aim to change Pioneer's image from a tech company that connects people with their favorite music and television shows, to an entertainment leader that enhances lives by making TV box disappear, leaving consumers with vivid sights and sounds. ... Read the whole story > >
by Aaron Baar
"[Health blogging] has exponentially grown over the past two years," says Fard Johnmar, founder of Envision Solutions. "Once dominated by medical professionals, the health blogosphere has grown to incorporate a diverse range of people in the United States." ... Read the whole story > >
by Karl Greenberg
It touts the chain's "Fourthmeal" late-night-snack program with a national music promotion, "Feed the Beat." The effort, in its third year, centers on a nationwide search for 100 bands who will get a month's supply of "Fourthmeals" via $500 in $5 Taco Bell Bucks while they are on tour. ... Read the whole story > >
by Nina M. Lentini
The action comes in the wake of the indictment of a former Dunkin' Brands executive on charges of mail fraud in connection with an alleged kickback scheme involving $400,000 in ad fund dollars. For its part, the company said it is satisfied with current fiscal controls. ... Read the whole story > >

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