Sunday, August 31, 2008


I've heard salespeople shoot themselves in the foot by uttering the wrong combination of words.

Check this out from the Selling to Big Companies Blog:

In Sales, Words Really Matter

Picky, picky, picky. I've been accused about being a bit obsessive about what sellers say. But from my perspective, it makes all the difference in the world.

Sellers get deleted everyday when the leave messages that include phrases such as: "We offer a full range of services" or "Our company specializes in..."

And the worst thing is, they don't even know it. They just blindly keep calling and calling, leaving the same sales-derailing words that literally keep them from attaining "knock your socks off" success.

Historysign_2 If you'd like to see how changing just a few words can radically impact results, check out Historia de un Letrero (The Story of the Sign).

This exceptional 4-minute film by Alonso Alvarez Bareda is the winner of the Cannes 2008 - Short Film Online Competition. With the stroke of a pen, a stranger transforms the afternoon for another man.

Make sure you watch it till the end to discover just how much words matter!

Many thanks to Matt Donnelly of the Business Appraisal Institute for sharing this film with me.

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