Wizard Wisdom

The latest from Roy Williams and friends:

Dear Scott, First Mental Image: “Is a sale closed with a hand shake or on the delivery of your promise?” - Mandy Elliott, Kelly Services Townsville Your reputation is determined by your answer. In this issue: China - A Case Study in Success, Sacrifice & Core Values Excerpt: China was on show to the world. It too could achieve success by demonstrating to the world its point of difference. So how did its leaders answer the question, "How will you measure success?" By building the games around 3 core values. Efficiency Precision Team Work Read the full article... China - A Case Study in Success, Sacrifice & Core Values How Strong is Your Brand? Excerpt: Branding is much more than name recognition, a color scheme, a logo and a slogan. Brand essence is the complex mental image summoned by a name, even when that name is heard only silently in the mind. (Unlike a mere visual image, a mental image is a complex composite of sight, sound, smell, taste, touch, opinion and mood.) Brand essence is everything a brand stands for in the heart of the customer. What does your brand stand for in the heart of the customer? Read full article... How Strong is Your Brand? Wizard Terms - Impact Quotient Do you typically assume that people are paying attention when you speak? The key to being understood is to raise the impact quotient of your message. The higher the impact quotient of your message, the less repetition is required to enter into declarative memory. The higher the impact quotient, the bigger the scene painted on the visuospatial sketchpad of working memory in the dorsolateral prefrontal association area of the brain. Roy H. Williams Previous issue, just in case you missed it: Marketing to Employees Dealing With Rejection Last Mental Image: When Learning... Open Your Mind "I am paid shocking amounts of money because I write ads that bring in customers. Yet when I attempt to describe how to sell art, for example, the lesson quickly degenerates into a discussion of what is 'true' art, versus artists who 'sell out.' The emotions and opinions of the unlistening student bubble over the top and out the ears and any lesson is instantly ended." – Roy H. Williams See you next week. Craig Arthur Wizard of Ads PS. Need help to attract more customers and grow your business? In Australia call (07) 4728 4866 or send an email. In North America call 308-254-2732 or send an email. We will never try and sell you. You may punch us in the arm really, really hard if we do. Call or email to book a FREE alignment meeting. No obligation. No pressure. It is at this meeting we both decide if there is a fit between our 2 companies. It is only then can we explore your options. We will never try to sell you. Call (07) 4728 4866.

Wizard Partners Australia. Call Us: (07) 4728 4866

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