Clickables from Mediapost:
Automotive
by Karl Greenberg Chrysler and General Motors are seeing a silver lining in incentive programs that both companies launched to move 2008 inventory. General Motors is extending its "Employee Discount for Everyone" effort, and Chrysler will extend its "Shop Till You Drive" push. ... Read the whole story > >
Packaged Goods
by Sarah Mahoney
The ads are timed to be part of the brand's 100th anniversary in 2009, and the company hopes the supermodel's appeal will build on the legacy of makeup artist Factor, who worked on such famous faces as Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn. ... Read the whole story > >
Telecom
by Laurie Sullivan Alltel plans to use existing television spots to promote the sweepstakes scheduled to run on sports-related media channels. Beginning this week, consumers will see online and print ads marketing the campaign. ... Read the whole story > >
Sports
by Karl Greenberg
"It's a celebration of the game," say Brian Jennings, executive vice president of consumer products and retail operations for the N.Y.-based NHL. "It's how the league wants to speak to the fans about the hopes, the possibilities and anticipation of the start of the season." ... Read the whole story > >
Food
by Karlene Lukovitz "The ground is littered with high-profile efforts that have, to be kind, underperformed - McDonald's salads, Aquafina Essentials and Atkins Bars, to name a few," points out Jayne Eastman, managing director for strategic brand growth consultancy Henry Rak Consulting Partners. ... Read the whole story > >
Retail
by Sarah Mahoney
On the heels of New York's Mercedes-Benz Fashion Week, the Minneapolis-based retailer says it will offer the "trendiest and most affordable products from its designer partners across home, fashion, accessories and beauty," with an average item price of $25. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment