Perhaps the newspaper business can reposition itself as a coupon distributor and news provider. I know that various publications are doing providing these services, but they aren't marketing themselves this way.
I recall in the hay-day of the paper business, the Sunday paper was stuffed with coupons, both local and national. Perhaps it's time for a comeback. Read this:
Consumers Using More Coupons
Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek (via Retailer Daily).
About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon sources were newspapers and magazines.
The preferred method for receiving coupons in the future are as follows:
- 39% say direct mail.
- 26% say email (direct or via newsletters).
- 16% say websites.
- 14% say newspapers.
Among other findings:
- 80% of consumers say they would likely increase coupon use if coupons were tailored to their interests and delivered online.
- 87% say they are more likely to shop at a retailer that offers coupons.
- 47% say print and online coupons are equally convenient.
- 9% say online coupons are the most convenient.