Sunday, August 31, 2008


Perhaps the newspaper business can reposition itself as a coupon distributor and news provider. I know that various publications are doing providing these services, but they aren't marketing themselves this way.

I recall in the hay-day of the paper business, the Sunday paper was stuffed with coupons, both local and national. Perhaps it's time for a comeback. Read this:

Consumers Using More Coupons

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek (via Retailer Daily).

About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon sources were newspapers and magazines.

The preferred method for receiving coupons in the future are as follows:

  • 39% say direct mail.
  • 26% say email (direct or via newsletters).
  • 16% say websites.
  • 14% say newspapers.

Among other findings:

  • 80% of consumers say they would likely increase coupon use if coupons were tailored to their interests and delivered online.
  • 87% say they are more likely to shop at a retailer that offers coupons.
  • 47% say print and online coupons are equally convenient.
  • 9% say online coupons are the most convenient.

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Kristin Joy said...
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@AndrewHazen said...

I believe with the economy the way it is today, more and more families will be using coupons to save where they can.

I was astonished to learn that more than 268 billion coupons are printed each year and less than 1% are redemeed... that is NOT good for the environment.

With more and more everyday use of the internet, this will help us environmentally..


jenifer said...

Online coupons are the best thing to have when you are planning to shop.