Saturday, September 06, 2008

Title Sponsorship

When I first read this story, I thought of a couple of a couple of Sports stadiums that sold out to corporate sponsors. At least, that was my initial thinking when the Hoosier Dome became the R.C.A. Dome. Now the home of the Indianapolis Colts is the brand new Lucas Oil Stadium.

Then I thought about how we sell sponsorships in radio, and it is a good thing, a way to get your name mentioned a lot to reinforce your brand.

Here's an example that came in my email:

WFAN partners with McDonald's for football feature
Why settle for commercial spots when you can own an entire feature withmass-appeal toa station's most loyal fans? McDonald's figures to benefit from intense interest in a contest being run byCBS Radio's WFAN-AM New York called "McDonald's Monday Morning Quarterback." New York football fans will be encouraged to call in to the Boomer and Carton Show on Monday mornings during the NFL season with their commentary on either Giants or Jets games. The winning fan wins a Slingbox Pro (a secondary promotional avenue offered by the program) McDonald's gets their not only gets its name before the fans, but on the station's schedule as well, and WFAN gets a long-term client.

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