Some of the stories relating to Media, Advertising, and Marketing that I didn't feature during the week.
These are from various email sources and you can read more by clicking away!
» Study: PCs Steal TV's 'Share of Screen'
NEW YORK People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream and download content, per a study conducted by Ipsos MediaCT, New York. Meanwhile, movie theater consumption fell 2 percent while personal computer viewing grew 8 percent. more »
» Digital Music Spending Rises
From eMarketer: Even as legitimate music downloading is increasing, the music industry is still searching for business models to reverse its declining revenues. This is making things more complex both for consumers, who need to stay current on which music formats and players work together, and for musicians, who have to consider far more revenue streams than just CD sales. more »
by David Goetzl McDonald's Marks Big Mac's 40th With Jingle Contest
by Karl Greenberg
[Restaurants] The "Big Mac Chant-Off" will be supported with an integrated campaign comprising a seven-week media flight with a mix of TV, digital and print. "We are using our national media support to showcase and drive consumers to our unique URL, Myspace.com/Bigmacchant," says McD's Kent Voetberg, adding that TV ads include 15- and 30-second spots to run on highly rated programs and across key cable networks like Vh1, MTV and Comedy Central. - Read the whole story...
Amusement Parks Hope To Benefit As Low-Cost 'Daycations'
by Sarah Mahoney
[Entertainment] "The only way to get a bump in attendance is when parks reinvest in major new expansions," says Economics Research Associates' Christian Aaen. "But with gas prices up 25% to 30% from last summer, there's going to be an effect. Certainly, regional parks could gain from people making close-to-home to trips. But overall, we'd expect that there will either be very limited growth, or a slight downturn." - Read the whole story...
Mighty Leaf Tea To Get Star Treatment
by Karlene Lukovitz
[Beverages] The plan is to use both traditional and non-traditional marketing strategies and a range of entertainment and celebrity-driven initiatives. For example, The Firm will help Mighty Leaf Tea develop relationships with celebrities to create a celebrity fan base, which could lead to celebrity endorsements and sponsorships of parties, events and tours. - Read the whole story...
Chase Pitches Hispanic Consumers With New Campaign
by Karl Greenberg
[Financial Services] "Our Hispanic customer base has been growing especially more recently when we have launched new services such as a new Web site in Spanish and recently account-opening documents in Spanish," says Chase's Rebecca Vargas. "We also recently launched a money remitting service that allows consumers to send money to Mexico." She says that while the Hispanic consumer wants what everyone else wants in a bank, half want it in Spanish. - Read the whole story...
CMO Council Survey Finds Inertia Among The Ranks
by Aaron Baar
[Research] Marketers are not taking advantage of all--or even many--of the tools available to them to create effective sales and marketing platforms. What's more, they know it, and they're not doing much about it. "Too many [marketing executives] are focused on branding and communications, and that's what they think marketing is," said Donovan Neale-May, executive director of the Chief Marketing Officer's Council. - Read the whole story...
Cardo Systems' Online Video Creates Urban Legend Marketing
by Laurie Sullivan
[Telecom] The company, which manufactures high-end Bluetooth mobile phone headsets, designed the videos to raise brand awareness and buzz for its products. Cardo's creative team dreamed up the idea, but Paris-based agency Last Fools shot and produced the videos. They show a group of friends sitting around a living room coffee table trying to cook kernels of popcorn with their cell phones. - Read the whole story...
Nissan Inks Deal With Rodale To Showcase Maxima
by Karl Greenberg
[Automotive] Nissan's "Master the Shift" presence at races will reach "tens of thousands of people--race participants--who have a lot of personal connection to it," says Rodale's Angus Macaulay. "We developed a full-scale footprint with vehicles, brand ambassadors, and promotional activities to get people in and around the vehicle. It's an engaged experience at these events, more than just traditional sponsorship. There's lots of consumer engagement." - Read the whole story...
FCC Is Urged To Clamp Down On Product Placement
by Laurie Sullivan
[Strategy] Brands complete for paid sequences in reality shows where products are written into the plot. The product plays a part in the narrative of the show. In a third example, says the Campaign for a Commercial-Free Childhood, "Gossip Girl" ran almost an entire show around Victoria's Secret underwear. - Read the whole story...
Nestle Waters, Others Offer Midwest Disaster Relief
by Karlene Lukovitz
[Beverages] The goodwill generated can't be expressed in dollars. "We can always count on the support of Nestle Waters to help us provide essential aid to communities affected by disasters," said Red Cross VP, development operations, stressing that clean water and food are the number one needs during a natural disaster. - Read the whole story...
Circuit City Posts Expected Loss, Adds High-End Brands
by Sarah Mahoney
[Retail] Domestic sales were especially weak, falling 8.8% to $2.17 billion, with comparable-stores sales dropping 12.2% for the quarter. Web sales managed a 3% gain. Video sales experienced a double-digit loss, as did TVs overall, while flat panel TVs gained. Comparable store sales of digital imaging products and accessories and camcorders fell by double digits, and sales of computers, both desktop and notebooks, also declined. GPS sales gained a bit. - Read the whole story...
Brands Help Hot Rod Group Build On Heritage
by Karl Greenberg
[Automotive] The league suffers from low awareness, which NHRA plans to remedy with a marketing campaign including advertising and events this year. "We are spending a lot more advertising the events now, and have just secured rights to the entire film and video history of NHRA," says the organization's Tom Compton. "So, we will relaunch NHRA Home Entertainment, a new licensing program, and we are going to overhaul the web site." - Read the whole story...
Caribou Coffee Marks Summer Start With Giveaway
Adidas Sues Wal-Mart For Stealing Its Stripes
Celtics' Garnett Stars On New Wheaties Box
Bank Of America Launches Olympic Campaign
KFC Debuts Political T-Shirt To Benefit Scholars
Hershey Rolls Out 'Cash 4 Gas' Promo
Face It: M&M's Adds New Innovation
Take That, Manolo! Louboutin Is No. 1 Luxury Shoe
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