Clickable links to some of the stories you may have missed today:
Cable Channels Gain on Broadcast Nets
The New York Times
Cable channels' upfront advertising sales made much greater gains than ad sales by broadcast networks this year. At the same time, the ratings gap between cable and broadcast--once vast--has been gradually narrowing.
While all broadcasters except Fox posted significant ratings declines in the TV season that ended in May, many cable networks are setting new ratings records. Case in point: The premiere of the Disney Channel musical "Camp Rock," attracted 8.9 million viewers Friday night, soundly defeating the broadcast networks.
Other factors for the shift of ad revenues to cable are increasing media fragmentation and the development of new niche channels, which siphon ad dollars away from general-interest programming. - Read the whole story...
Execs Prefer Web Over Newspapers For Business Info
Editor & Publisher
A Forbes.com and Gartner Study discovered a 37% increase in C-Level and senior executives who choose the Internet as their top source of business information since 2004. The number of execs that go to newspapers for such information is down by about the same percentage over the same period. Among the study's findings: Three-quarters of top executives prefer to access the Web rather than read the newspaper before starting the workday. Also, C-Level executives consume content on the Web more than any other medium, such as TV, radio, magazines or newspapers.
"This study further underscores that the C-Level executive audience will only increase its use of the Internet for business purposes," says Jim Spanfeller, CEO of Forbes.com. - Read the whole story...
Which Newspapers Are Closest to Default?
The Newsosaur
In his Default-o-Matic, Silicon Valley consultant and blogger Alan Mutter predicts a newspaper company's risk of default using Moody's Investors ratings, "because not all publishers are in equal danger of going down the drain," he says.
Looking at 10 of the largest publishers, he finds the shakiest are the Journal Register, parent of the Trentonian and other small papers, and Morris Publishing, publisher of the Augusta Chronicle and other publications. MediaNews Group and Tribune Co. tie for third place.
The good news is The Washington Post Co., which gets most of its money from things other than newspaper publishing, has the strongest credit, followed by Scripps and Gannett, which has lots of newspapers but comparatively modest debt. - Read the whole story...
Ford Pitches Lincoln MKS To Younger African-American Crowd
by Karl Greenberg
[Automotive] Lincoln's Brett Wheatley says the company is going for a younger buyer than Ford division pitched for the MKZ, the new car's predecessor. "It's a Gen X customer," he says. "The typical age for Lincoln is around 52, but we feel we can get younger. We think the technology in the vehicle and the price point will appeal to younger buyers. And the creative focuses heavily on that." - Read the whole story...
Corona Expands Outreach To Full Latino Audience
by Karlene Lukovitz
[Beverages] "With the total Hispanic population continuing to grow and diversify, and with our distribution expansion to the East Coast, it was important to ensure that our message resonate with non-Mexican Hispanics, as well," says Crown Imports' Guillermo Gutierrez. The new strategy will continue through 2009. - Read the whole story...
Jack In The Box Offers Free Tacos With A Gas Receipt
by Nina M. Lentini
[Restaurants] A 30-second TV ad, created by AOR Secret Weapon, began airing last week, while a 15-second ad is running at gas station pumps. Also, a special web site, 2freetacosday.com, provides details as well as an interview with "Jack." There, a short video features a person dressed in suit and tie with an enormous "jack in the box"-looking head explaining the offer and ending with, "Viva la taco!" - Read the whole story...
China To Leapfrog Japan In Retail Sales By '12
by Sarah Mahoney
[Retail] It's not that there aren't plenty of problems on the horizon, including speculative pressures, product safety issues and heightened Chinese nationalism. But, says TNS Retail Forward, the "continued influx of new retail banners, with particular interest among upscale apparel retailers, suggests there remains opportunity for entry into China." - Read the whole story...
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