There's a big difference and here's some perspective from Ira Mayer of EPM:
Mayer on Marketing Vol. 6 No. 1 EPM Communications, Inc.
Once upon a time, some of us remember when there were four gas stations at
an intersection. No more. But taking their place, at least in urban centers,
are yogurt and gelato stores.
Walk down Bleecker Street in New York City, and you'll find six stores
selling one or both (in multiple often bizarre flavors) between Sixth and
Seventh Avenues alone. Anecdotally, I hear the same is happening in L.A.,
Philadelphia and other cities.
As has been documented in the popular press, the two biggest competitors in
the fancy yogurt market are Pinkberry and Red Mango, which are duking it out
in Los Angeles and NY, often across the street from each other.
Is this good marketing? Good business? Add names like Yolato, Yogurberry,
Yorganic, and Tasti D Lite just in the New York area. Are they expanding the
market or stealing share from each other and other snack stores? And will
the lines at Grom, which charges $4.75 for a small, $5.75 for a medium, and
$6.75 for a large cone or cup of gelato still 'round the corner come the
fall?
Being a gas station owner is no blessing these days, even with less
competition. Similarly, banks go through phases adding branches to saturate
a market, then closing them to tighten their belts. Service, service,
service is the mantra - until they pull the tellers and push customers to
ATMs and online banking.
Alas, the teller-less ATM society has made about as much progress as the
paperless office. Is the yogurt/gelato boom here to stay? I say Fad, not
Trend.
Cheers,
Publisher:
Ira Mayer
imayer@epmcom.com
Mayer on Marketing is an EPM Communications, Inc. service. (c)Copyright 2008
EPM Communications, Inc. http://www.epmcom.com
EPM Communications, Inc.
160 Mercer Street, 3rd Floor
New York, NY 10012
Phone: 212-941-0099
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