Clickable links from my email today:
Consumers Look Beyond Industry To Size Up Company Reputation
by Aaron Baar
[Research] "In the past, there had been a tendency to throw the baby out with the bathwater," Harris Interactive's Robert Fronk says. "[Now], consumers are really trying hard to identify those companies that are behaving differently." And behaving differently can have an impact. According to the survey, companies with the highest reputation scores were also the ones most likely to be recommended by consumers for products and/or investment. "Companies that pay attention to enhancing their reputation see bottom-line results," he says. - Read the whole story...
Nestle Purina's Alpo Looks For New Face With Video Contest
by Nina M. Lentini
[Food] The winning dog and its owner will also get a trip for two (plus dog) to Hollywood to spend a day with an animal trainer, do a meet-and-greet with canine celebrities from TV and film, tour L.A. animal film landmarks and get spa treatments for both dog and owners. In addition, there will be a hometown celebration, $10,000 in cash and a one-year supply for Alpo. - Read the whole story...
Studios Should Boost Marketing For 3-D Movies
by Laurie Sullivan
[Entertainment] Nielsen PreView's 3-D study analyzed more than 4,000 theaters in the United States. The research found theaters with at least one screen exhibiting in 3-D had a 65% increase in box office sales compared to their 2-D counterparts. Those theaters that chose to exhibit in 3-D on more than one screen saw ticket sales climb to 100% from the total revenue expected. - Read the whole story...
Macy's Bikini Breakthrough: Undies With Anti-Cellulite Cream
by Sarah Mahoney
[Retail] "Smart" fabrics are becoming increasingly common, and a growing number of apparel companies are injecting clothes with something extra, from sunscreen to fragrance to antimicrobial agents. But the anti-cellulite angle is sure to generate attention, especially in the middle of bathing suit season. - Read the whole story...
Survey: Consumers Unsure About Hybrid Technology
by Karl Greenberg
[Automotive] "The Prius and Honda Insight have been out for almost ten years, but a lot of consumers may have just become familiar with them in the last couple of years," says Synovate's Tim Englehart, who explains that when hybrids came out, most people bought them for environmental reasons. "Now it has shifted to economic reasons, so those who normally would not have been interested now are." - Read the whole story...
Hyundai Sets Off For Luxury Market With Genesis
by Karl Greenberg
[Automotive] An $80 million campaign focuses on vehicle features and extends Hyundai's "Think About It" corporate campaign launched last year. The push highlights the car's 0-to-60 acceleration, braking and handling, quality, craftsmanship, fit and finish and interior quiet, with a "Discover your own truth" theme. - Read the whole story...
Unilever Butters Up Voters For 'Spraychel' Election
Doh! Duracell Bows Museum Of The Obvious
Ford Backs Keith's 'Biggest, Baddest Tour'
Jim Beam Backs Wrigley Field Name Retention
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