Friday, June 27, 2008

Afternoon quick ones


Info from E.P.M.:

1.

74% of Americans use the Internet for travel planning, and 21% use travel books, according to Platform-A, AOL's advertising unit.

2.

87% of Americans who use social networking sites say that very few of the ads they see on those sites are relevant to their interests, reports Prospectiv.

3.

Just 4% of first-time car buyers between the ages of 18 and 23 are excited about the look and style of their new car, says Capital One.

4.

48% of men own underwear that's more than 3 years old, including 11% who own pairs more than 10 years old, notes Jockey.

5.

63% of Americans aged 55 and older believe their auto mechanic charges them a fair rate for repairs, compared to 49% of those aged 18-54, according to DriverSide.

EPM Datafile Info:
Publisher: Ira Mayer imayer@epmcom.com

The EPM Datafile is an EPM Communications, Inc. service.
(c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

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