Clickables from the day:
Time Preps Netflix-like Plan For Print Mags
Folio
In a burst of innovation, Time Inc. plans to unveil Maghound.com this September. It is a Netflix-like service in which readers can order individual issues of print magazines for a flat monthly fee.
Maghound.com allows consumers to choose titles from a variety of publishers via mix-and-match "subscriptions," where they pay one monthly fee and have the ability to switch titles at any time. Members can also cancel whenever they wish. The plan is to have 300 titles participating by the launch.
"There has been a paradigm shift in the way consumers shop, pay for and manage the services they choose--everywhere except for magazines," says Dave Ventresca, president of Maghound. "Circulation has always been publisher-centric. With Maghound, it becomes consumer-centric." - Read the whole story...
ABC Inserts Ads Into On-Demand TV
Advertising Age
Disney has taken a leadership position in scoping out new venues where people can watch TV shows and advertising can be part of the experience. The company has been testing if viewers will watch ABC shows on-demand through cable providers that disable the ability to zip through ads. It is now watching the results of adding more commercials to its Web-video viewer.
"We want to test all forms of advertising as we see our content migrate to additional platforms. We want to be in those new places and we want there to be advertising," says Mike Shaw, ABC's marketing head.
ABC and rival networks have to tread carefully with these ad experiments to avoid annoying viewers, say experts. "They need to be careful balancing the consumer experience with the pressure for monetization," says John Moore, director of innovation at Mullen. - Read the whole story...
Dunkin' Donuts Plays Hardball In Latest Campaign
by Laurie Sullivan
[Restaurants] The promotion targets on-the-go-adults who lead busy lives. "We want to be their support system, the place where they pop in for great-tasting food and beverage without waiting 15 minutes for an iced coffee or latte," says Scott Hudler, senior director of brand marketing at Dunkin' Donuts. "Like any other brand in our space, the way you build business is through loyalty." - Read the whole story...
Domestic Vehicles Draw More APEAL In J.D. Power Survey
by Karl Greenberg
[Automotive] Dave Sargent, VP of automotive research at the firm, says the eight most-improved brands are domestics. This year's Automotive Performance, Execution and Layout study saw the industry sink two points in how well it is pleasing consumers. Fuel economy is the culprit, he says. - Read the whole story...
Jim Beam To Showcase Others With 'The Stuff Inside'
by Aaron Baar
[Spirits] "We spent a lot of time talking about the liquid in the bottle. Now we want to articulate the behavior of the brand," Beam Global Spirits & Wine CMO Rory Finlay says. The brand will promote the individuals and organizations the company feels share the same attributes, which include character, integrity, trust and perseverance. - Read the whole story...
Suzuki To Pass On Detroit Auto Show
Shell To Open Hydrogen Refueling Station
Nike To Sponsor USA Basketball Documentary
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