Clickable headlines from my sources in advertising and marketing from the day:
Market Weak for Muscle Cars
Chrysler, General Motors play down muscle in hot rods Dodge Challenger and Chevrolet Camaro, respectively. MORE
Did AT&T Make the Right Call With Apple's iPhone?
Telecom giant AT&T solved its identity crisis by jumping into a deal with Apple that competitor Verizon turned down cold. MORE
Visa Sees a Golden Opportunity in Beijing
Visa's CMO Antonio Lucio talks about the company's Olympic efforts, including a campaign featuring athletes like Michael Phelps and Kerri Strug. MORE
What Makes Comedy Central Paranoid?
Forbes
Comedy Central's worst nightmare is the possible defection of "The Daily Show." As the king of the coveted 18-to34-year-old-male demographic, Comedy Central has built its success around a few indispensable personalities, which breeds a certain paranoia.
Relying on guys like Jon Stewart and Stephen Colbert, not to mention "South Park" creators Matt Stone and Trey Parker, can be perilous, so the network must constantly search for new stars. "We're always looking for that hit that's going to become a cultural phenomenon," says Lauren Corrao, Comedy Central's development chief. Or, put more bluntly, "a hit that it can service all of the network's platforms, from the Web to videogames to mobile ads."
One solution: Newbies can now perform in two- to five-minute online shows, which cost $1,000 to $10,000 to produce and help the network make the shift toward shorter, video-based performances. - Read the whole story...
Human Billboards: Celebrity Endorsements Boom
The New York Times
In current endorsement deals, its becoming harder and harder to discern where the celebrities end and their product and pitch begins.
In the era of the human billboard, celebrities show up in about 14% of ads, more than double what it was a decade ago, according to researchers at Millward Brown.
Television programmers and music producers have become particularly eager to set up joint marketing deals that offer artists new ways to reach audiences, while also defraying their own marketing costs. Adding to the shift are celebrities who have also grown much more sophisticated about the structure and payouts of endorsement deals. - Read the whole story...
Sharpton Probe: Added Complication For Pressured Anheuser
by Karlene Lukovitz
[Beverages] Already feeling intense heat surrounding its much-awaited response to InBev's $46 billion unsolicited takeover bid-amid catastrophic flooding affecting its home base of St. Louis, Mo.-the company has now been subpoenaed by the IRS as part of a probe into the finances of the Rev. Al Sharpton's National Action Network charity. - Read the whole story...
Will Women Relish Their New Role As Chief Thrift Officer?
by Sarah Mahoney
[Trends] They're dealing with thrifty concepts that may be entirely novel--eating more leftovers, planning fewer, bigger shopping trips to supercenters, and even baking from scratch. But these aren't Martha Stewart-inspired moments of domestic creativity--so far, they're pure Betty Crocker. What's interesting, though, is the growing evidence that women seem to be enjoying at least some aspects of these back-to-the-Bisquick initiatives. - Read the whole story...
Top Brands Leverage Hands-Free Cell Phone Laws
by Laurie Sullivan
[Telecom] Last week at the Petersen Automotive Museum in Los Angeles, LG Mobile gave away more than 1,000 LG Bluetooth headsets to California residents. Actor Erik Estrada, famous for his role as Ponch in the 1977-1983 police television series "CHiPs," was there. - Read the whole story...
Ford Cutting Way Back On Production, Postpones F-150 Launch
by Karl Greenberg
[Automotive] Ford CEO Alan Mulally conceded, in a release, that $4-per-gallon gasoline and the stagnant economy has put the brakes on trucks. "We see June industrywide auto sales slowing further and demand for large trucks and SUVs at one of the lowest levels in decades." - Read the whole story...
MedeFile Leverages Disasters To Show Need To Keep Records
by Aaron Baar
[Strategy] The television commercial uses the backdrop of the recent Midwest flooding, tornados and other natural disasters to depict how easily medical records can be lost. In addition to showcasing how the company uploads and tracks a subscriber's medical records, the commercial also touts that patients can access their own records via a USB drive provided by the company. - Read the whole story...
AT&T Gains Pole Position In Warped Tour
by Karl Greenberg
[Telecom] AT&T will also sponsor a separate series of six 30-minute acoustic sets in several big cities. AT&T customers who win access backstage to these performances get a private performance by two featured bands, as well as a chance to mingle with the artists and receive autographs. - Read the whole story...
Shoe Industry Steps Up For Flood Victims
Former Kia Marketing Chief Joins Gallup
'New York Times' Names VP/Advertising
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